For many years social media hasn’t been the space to just socialize and share pictures of your cat. But the year 2020 is what completely changed the way people and businesses use the internet and digital media. These platforms became indispensable for brands to connect with their target audiences. These trends have continued and are affecting the way we use social media in 2021:
1. Social Commerce
Social Commerce is the use of social platforms for e-commerce transactions. Social media platforms are now doubling as shopping channels. For example, you can now add product price tags and enable easy checkout on Instagram. Facebook lets you easily set up a Shop that people can browse and buy from without leaving the platform.
2. TikTok’s Continuous Explosion
TikTok is not done exploding and it has proved to be a social media trend with staying power. The platform has over 1 billion active users every month, trailing right behind Instagram, YouTube, and Facebook. Get your brand involved on the platform and do not be fooled into thinking it is just for younger audiences. Read these latest TikTok statistics collected by Wallaroomedia to understand its marketing and advertising potential.
3. Live Streaming
Amid the covid-19 pandemic, we discovered virtual concerts by artists live streaming themselves from their own homes. Brands also turned to social media live streams to connect with their users. This has created a more intimate engagement with consumers and thus Live streams will remain popular and video will continue to take center stage.
4. Inclusivity and Diversity
In a new survey from Top Design Firm, 64% of consumers are at least somewhat likely to purchase a product immediately after seeing it advertised if the brand embodies diversity and inclusion. In fact, more consumers are becoming aware that they have plenty of options and are choosing to show investment in the communities and issues they are passionate about. Inclusive marketing is becoming a requirement for brands especially on social media
5. Augmented Reality and Virtual Reality (VR)
Augmented Reality (AR) filters on Snapchat, TikTok and Instagram have been a great hit since they were first introduced. Facebook has also introduced Horizon, a social Virtual Reality (VR) world. The implications for AR in retail are huge, but so are they for the Real Estate, Fashion and Beauty industries. Forward-thinking brands such as Ikea, L’Oréal and Burberry have already hopped onto this social media trend. More businesses should consider integrating this digital media trend into their marketing mix.
If you are looking for a custom and effective social media strategy and plan, contact PENEDIT Marketing here.
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